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The process by which sponsors of a Cryptocurrency (or others who are financially interested in its success) falsely portray positive messages relating to that Cryptocurrency in a way that makes it appear as if such messages originated from grassroots participants in the Cryptocurrency market. This is usually done to generate buzz or hype around a Cryptocurrency. The term is derived from AstroTurf, a brand of artificial grass, as a play on the word “grassroots” — the implication being that instead of organic grassroots support for the Cryptocurrency, there is an artificial appearance of support.

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