| Organic Traffic |
the traffic that comes to your site through organic search results |
Google Analytics/ Search Console |
| Average Time on Page |
measures the average amount of time spent on a single page by all users of a website |
Google Analytics |
| Bounce Rate |
the percentage of visitors that leave a webpage without taking an action |
Google Analytics |
| Session Duration |
the time frame during which there are regular active interactions occurring from a user on a website. |
Google Analytics |
| Conversion Rate |
the number of visitors to a website that complete a desired goal (a conversion) out of the total number of visitors |
Google Analytics |
| Click-Through Rate (CTR) |
the percentage of users who visited a website after seeing a web page in the search results |
Search Console |
| Branded Search Traffic |
the volume of visits to a website that arrived via branded keyword on a search engine |
Search Console |
| Domain Authority / Domain Rating |
an website authority score from 1-100 (note* Domain Rating (DR) looks at the quantity and quality of external backlinks to a website. Domain Authority (DA) predicts how likely a website is to rank in search engine result pages ) |
Ahrefs (DR) / Moz (DA) |
| Referring Domains |
Referring domains are websites from which the target website or web page has one or more backlinks |
Ahrefs/SEMrush |
| Backlink Quality |
the number of links that come from highly relevant, authoritative websites |
Ahrefs |
| Backlink Referral Traffic |
the number of users visiting your website from a page that links to you |
Google Analytics |
| Backlink Relevancy |
the number of backlinks coming to a web page from closely connected or appropriate websites |
Ahrefs |
| Lost Backlinks |
how many backlinks your website lost within a certain period of time |
Ahrefs/ SEMrush |
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| Commercial-Intent Keywords |
how many commercial-intent keywords a website rank for and what their positions are |
Search Console/ Ahrefs |
| Crawl Errors |
the number of errors occured when a search engine tried to reach a page but failed at it |
Search Console |
| Featured Snippets |
the number of search queries have featured snippets |
SEMrush/ Ahrefs |
| Internal Links |
the number of hyperlinks on a website that link to another page on the same website |
Screaming Frog/ Ahrefs |
| Keyword Rankings |
a web page’s specific spot on the search results pages for a particular search query |
Ahrefs/ SEMrush |
| Organic Impressions |
how often someone saw a link to your site on search engines |
Search Console |
| Scroll Depth |
how far a user has scrolled down a web page |
Google Analytics / Hotjar |
| Page Speed |
the time it takes to fully display the content on a web page |
Page Speed Insights |
| Return on SEO Investment |
the relation between the amount of money spent on SEO campaigns and the amount of money received back from SEO campaigns |
Revenue Generated from SEO minus total spent on SEO |
