Docy Child

23 SEO Metrics

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Organic Traffic the traffic that comes to your site through organic search results Google Analytics/ Search Console
Average Time on Page measures the average amount of time spent on a single page by all users of a website Google Analytics
Bounce Rate the percentage of visitors that leave a webpage without taking an action Google Analytics
Session Duration the time frame during which there are regular active interactions occurring from a user on a website. Google Analytics
Conversion Rate the number of visitors to a website that complete a desired goal (a conversion) out of the total number of visitors Google Analytics
Click-Through Rate (CTR) the percentage of users who visited a website after seeing a web page in the search results Search Console
Branded Search Traffic the volume of visits to a website that arrived via branded keyword on a search engine Search Console
Domain Authority / Domain Rating an website authority score from 1-100 (note* Domain Rating (DR) looks at the quantity and quality of external backlinks to a website. Domain Authority (DA) predicts how likely a website is to rank in search engine result pages ) Ahrefs (DR) / Moz (DA)
Referring Domains Referring domains are websites from which the target website or web page has one or more backlinks Ahrefs/SEMrush
Backlink Quality the number of links that come from highly relevant, authoritative websites Ahrefs
Backlink Referral Traffic the number of users visiting your website from a page that links to you Google Analytics
Backlink Relevancy the number of backlinks coming to a web page from closely connected or appropriate websites Ahrefs
Lost Backlinks how many backlinks your website lost within a certain period of time Ahrefs/ SEMrush
Commercial-Intent Keywords how many commercial-intent keywords a website rank for and what their positions are Search Console/ Ahrefs
Crawl Errors the number of errors occured when a search engine tried to reach a page but failed at it Search Console
Featured Snippets the number of search queries have featured snippets SEMrush/ Ahrefs
Internal Links the number of hyperlinks on a website that link to another page on the same website Screaming Frog/ Ahrefs
Keyword Rankings a web page’s specific spot on the search results pages for a particular search query Ahrefs/ SEMrush
Organic Impressions how often someone saw a link to your site on search engines Search Console
Scroll Depth how far a user has scrolled down a web page Google Analytics / Hotjar
Page Speed the time it takes to fully display the content on a web page Page Speed Insights
Return on SEO Investment the relation between the amount of money spent on SEO campaigns and the amount of money received back from SEO campaigns Revenue Generated from SEO minus total spent on SEO
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